Russ Building

As one of the most beloved properties in San Francisco, the Russ Building remains an iconic feature of the city’s diverse history. After a full restoration was completed in 2021, new ownership sought a leasing website to market the property to prospective commercial tenants.

Problem

Since 1927, the Russ Building has operated as a landmark office space for companies in the Bay Area, housing tenants from a range of industries. After a full physical restoration and renovation of the building was completed in 2021, new ownership (Shorenstein Properties) sought a new leasing website, which reflected the updated look and feel of the space.

Solution

After a site visit and comprehensive review of the Russ Building’s current brand collateral, a full visual refresh was conducted. This involved updating logos, brand elements, photography, color palette, etc. to provide an enhance and accessible web experience. Ultimately a full design system and leasing website were created.

My Role / Responsibilities

I was brought on as a freelance Design Lead to spearhead the updated visual identity and translate those changes into a comprehensive design system for use with their new leasing website.