ScribeUp
Project
B2C Onboarding Redesign
Role
Product Designer
Background
ScribeUp is a web based application which enables users to identify, manage and save money on their subscriptions. This project focused on revamping and redesigning their existing user onboarding experience.
Problem
Since October 2023, there was a steady decline in new user onboarding conversion within ScribeUp’s B2C offering. This decline caused a stagnation in top line revenue growth, with many potential customers being lost to unresolved issues within the onboarding process.
Solution
After reviewing various internal analytics, this dropoff was occurring consistently across a few key onboarding screens. It was therefore decided that ScribeUp needed to revamp and rethink their existing onboarding process to better cater to users and reverse their fallen conversion figures.
My Role / Responsibilities
I was brought on as a freelance Product Designer to conduct user research, identify key pain points within the onboarding process and redesign their existing experience to increase conversion and drive growth in revenue.
Research & Analysis
Initial research focused on better understanding user pain points as they onboard into the ScribeUp product. An analysis was done, covering both quantitative & qualitative user feedback.
1 / Quantitative Analysis
Since October 2023, there was a steady decline in new user onboarding conversion within ScribeUp’s B2C offering. This decline caused a stagnation in top line revenue growth, with many potential customers being lost to unresolved issues within the onboarding process.
2 / Qualitative Analysis
After reviewing various internal analytics, this dropoff was occurring consistently across a few key onboarding screens. It was therefore decided that ScribeUp needed to revamp and rethink their existing onboarding process to better cater to users and reverse their fallen conversion figures.
Research & Analysis