United Vein Centers
Improved patient bookings by 15.1% with a modernized web experience
Focus Areas:
Web Design
UX Research
Web Design
Design System
UX Research
Dev Handoff
Quality Assurance
Design System
Dev Handoff
Quality Assurance
Software:
Project Overview
Improving patient access through a strategic web redesign
Problem
United Vein Center’s patient conversion rates were stagnating, largely due to an outdated and confusing website experience. The site suffered from poor UI, unclear navigation, and a lack of intuitive booking paths — making it hard for users to find clinics or schedule appointments. To drive more patient sign-ups, the entire experience needed to be rethought from the ground up.
Solution
To inform the redesign, we began by researching United Vein Center’s core patient demographic — focusing on their digital habits, needs, and expectations. In parallel, we audited the site’s existing structure and UI, identifying key pain points that created friction in the booking flow. This research guided a full-scale redesign aimed at making the experience clearer, faster, and more accessible for patients.
My Role / Responsibilities
I was brought on at Wonderful to lead this project end-to-end — from initial research and UX strategy to visual design, developer handoff, and final QA. My role involved defining the core user flows, modernizing the interface, and ensuring the experience was accessible, intuitive, and aligned with business goals.
Research
Grounding design decisions in user demographics and device usage patterns
1 / User Demographics
Our research revealed that United Vein Center’s users skew significantly older than typical web audiences. This insight shaped our entire design approach — emphasizing simplicity, clarity, and strict adherence to visual accessibility standards. We prioritized large touch targets, high contrast, and minimal cognitive load to ensure the experience was intuitive and usable for a less tech-savvy demographic.
2 / Device Usage
Alongside an older demographic, we found that users tended to favor desktop as age increased — with many accessing the site on older or less frequently updated devices. This meant the design needed to be flexible, resilient, and optimized for a wide range of screen sizes and browser capabilities, ensuring a consistent experience regardless of device.
1 / User Demographics
2 / Device Usage
Solutions
Translating user research into clear solutions
4 / Accessibility Improvements
Given the older demographic, I knew high visual contrast and legibility were non-negotiable. I audited and updated the entire component library to ensure strict adherence to AAA accessibility guidelines — adjusting color ratios, font sizes, and spacing throughout. The result was a highly accessible, easy-to-read experience designed to meet the needs of all users.
5 / UX Rework
To make the experience more intuitive for an older audience, I reorganized key elements of the site to improve clarity and flow. This included introducing multiple, sometimes redundant, touchpoints across pages — all designed to guide users toward booking an appointment with minimal friction. The goal was to remove ambiguity and make next steps obvious at every stage.
6 / Module Updates
The entire “Find a Clinic” experience, which serves as the first step in booking an appointment, was reimagined and reorganized to be more intuitive and easier to navigate. I simplified the flow, clarified instructions, and introduced location-specific pages to help users quickly identify their nearest clinic and move confidently through the booking process.
4 / Accessibility Improvements
5 / UX Rework
6 / Module Updates
Project Overview
Building an end-to-end AI assistant for internal search
Problem
Sales reps often waste time searching for relevant answers hidden in messy internal documentation. Many companies lack a unified system for turning scattered content into clear, actionable insights. This is especially true for teams without robust CRMs or knowledge bases. The result is delays, duplicated work, and missed opportunities.
Solution
CloseIQ transforms messy internal content into a smart, conversational search experience powered by OpenAI’s API. Reps can ask natural-language questions like “How do we handle renewals?” or “What’s our cold call script?” and instantly get focused, on-brand answers sourced from company PDFs, notes, and sales materials.
My Role / Responsibilities
I was brought on at Wonderful to lead this project end-to-end — from initial research and UX strategy to visual design, developer handoff, and final QA. My role involved defining the core user flows, modernizing the interface, and ensuring the experience was accessible, intuitive, and aligned with business goals.
Project Overview
Building an end-to-end AI assistant for internal search
Problem
Sales reps often waste time searching for relevant answers hidden in messy internal documentation. Many companies lack a unified system for turning scattered content into clear, actionable insights. This is especially true for teams without robust CRMs or knowledge bases. The result is delays, duplicated work, and missed opportunities.
Solution
CloseIQ transforms messy internal content into a smart, conversational search experience powered by OpenAI’s API. Reps can ask natural-language questions like “How do we handle renewals?” or “What’s our cold call script?” and instantly get focused, on-brand answers sourced from company PDFs, notes, and sales materials.
My Role / Responsibilities
I was brought on at Wonderful to lead this project end-to-end — from initial research and UX strategy to visual design, developer handoff, and final QA. My role involved defining the core user flows, modernizing the interface, and ensuring the experience was accessible, intuitive, and aligned with business goals.
2 / Device Usage
Alongside an older demographic, we found that users tended to favor desktop as age increased — with many accessing the site on older or less frequently updated devices. This meant the design needed to be flexible, resilient, and optimized for a wide range of screen sizes and browser capabilities, ensuring a consistent experience regardless of device.
2 / Device Usage
Alongside an older demographic, we found that users tended to favor desktop as age increased — with many accessing the site on older or less frequently updated devices. This meant the design needed to be flexible, resilient, and optimized for a wide range of screen sizes and browser capabilities, ensuring a consistent experience regardless of device.
Launch & Results
Modernized site drove booking conversions
7 / Launch & Results
In the 30 days following the new website launch, patient bookings increased from 2,931 in March to 3,372 in April — a 15.1% improvement. By modernizing the site experience and making key flows easier to navigate for older users, the redesign helped more visitors successfully find a clinic and book an appointment.
4 / Accessibility Improvements
Given the older demographic, I knew high visual contrast and legibility were non-negotiable. I audited and updated the entire component library to ensure strict adherence to AAA accessibility guidelines — adjusting color ratios, font sizes, and spacing throughout. The result was a highly accessible, easy-to-read experience designed to meet the needs of all users.
4 / Accessibility Improvements
Given the older demographic, I knew high visual contrast and legibility were non-negotiable. I audited and updated the entire component library to ensure strict adherence to AAA accessibility guidelines — adjusting color ratios, font sizes, and spacing throughout. The result was a highly accessible, easy-to-read experience designed to meet the needs of all users.
5 / UX Rework
To make the experience more intuitive for an older audience, I reorganized key elements of the site to improve clarity and flow. This included introducing multiple, sometimes redundant, touchpoints across pages, all designed to guide users toward booking an appointment with minimal friction. The goal was to remove ambiguity and make next steps obvious at every stage.
5 / UX Rework
To make the experience more intuitive for an older audience, I reorganized key elements of the site to improve clarity and flow. This included introducing multiple, sometimes redundant, touchpoints across pages, all designed to guide users toward booking an appointment with minimal friction. The goal was to remove ambiguity and make next steps obvious at every stage.
7 / Launch & Results
6 / Module Updates
The entire “Find a Clinic” experience, which serves as the first step in booking an appointment, was reimagined and reorganized to be more intuitive and easier to navigate. I simplified the flow, clarified instructions, and introduced location-specific pages to help users quickly identify their nearest clinic and move confidently through the booking process.
6 / Module Updates
The entire “Find a Clinic” experience, which serves as the first step in booking an appointment, was reimagined and reorganized to be more intuitive and easier to navigate. I simplified the flow, clarified instructions, and introduced location-specific pages to help users quickly identify their nearest clinic and move confidently through the booking process.
7 / Launch & Results
In the 30 days following the new website launch, patient bookings increased from 2,931 in March to 3,372 in April — a 15.1% improvement. By modernizing the site experience and making key flows easier to navigate for older users, the redesign helped more visitors successfully find a clinic and book an appointment.
7 / Launch & Results
In the 30 days following the new website launch, patient bookings increased from 2,931 in March to 3,372 in April — a 15.1% improvement. By modernizing the site experience and making key flows easier to navigate for older users, the redesign helped more visitors successfully find a clinic and book an appointment.
1 / User Demographics
Our research revealed that United Vein Center’s users skew significantly older than typical web audiences. This insight shaped our entire design approach — emphasizing simplicity, clarity, and strict adherence to visual accessibility standards. We prioritized large touch targets, high contrast, and minimal cognitive load to ensure the experience was intuitive and usable for a less tech-savvy demographic.
1 / User Demographics
Our research revealed that United Vein Center’s users skew significantly older than typical web audiences. This insight shaped our entire design approach — emphasizing simplicity, clarity, and strict adherence to visual accessibility standards. We prioritized large touch targets, high contrast, and minimal cognitive load to ensure the experience was intuitive and usable for a less tech-savvy demographic.
Research
Using LLMs as both a development partner and a technical foundation
Research
Using LLMs as both a development partner and a technical foundation
Production
Designing, building, and shipping a working AI product from scratch
Production
Designing, building, and shipping a working AI product from scratch
Launch & Refinement
Modernized site drove booking conversions
Launch & Refinement